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Chung Shan Elementary School (2015 CyberFair Project ID 7941)
Taiwan,
Changhua County
Official Status:
Final Project: Ready for Judging
Teacher:
Category: 1. Local Leaders
We estimate 6 student(s) from 11 to 12 will work on this entry.
Description of Our Community: Chung Shan Elementary School, a facility with about 115 years of history, is situated at the center of Changhua City, surrounded by such establishments as the Bureau of Cultural Affairs, the City District Office, National Changhua University of Education, and its alumni are to be found everywhere around the world. Mr. Kun Cheng, a Changhua resident, is currently the president of the leading outdoor and sporting goods brand Atunas based also in Changhua. At first he entered Shan Wong Industrial Company, which at the time chiefly produced flip-flops and EVA foam materials. Yet, due to major industrial transformations in the 80s and the growing decrease in profit for subcontracting business, he began to consider possibilities for creating a brand conceptually congenial to the shifting market. With that in mind, he eventually left Shang Wang Industrial, and with a few partners joint-ventured and founded Atunas Corporation, which focuses primarily on the marketing of Atunas swimming and outdoor recreation goods, as well as being the appointed agent for the goods of various foreign brands. With the efforts of the leading directive members, Atunas was able to break even by the end of their first year, and has been able to produce net profit beginning from the second year. Kun Cheng regularly sponsors charity and sports events, the most impressive of which being the 7 Summits mountaineering project, whose goal to train persons that will scale the seven highest peaks of the world was realized with the successful attempt of its trainees in 2009—thanks to which we can now find our national flag billowing in Himalayan winds. Though Taiwan lacks peaks that rise over 4000 meters with which to train mountaineers, thanks to his generous sponsorship, our country was nevertheless able to complete the daunting feat of allowing its members to scale the highest mountains in the world.
Project Description: Mr. Kun Cheng, a Changhua resident, is currently the president of the leading sporting goods brand Atunas based also in Changhua. He loves sports, and has moreover regularly sponsored charity and sports events, such as providing mountaineering equipment for thirteen students and faculty members of National Taichung Special Education School for the Visually Impaired, who successfully scaled Mount Jade in 2000, and announcing in 2005 a training program for gold medal for orienteering in the World Games in Kaohsiung. From 2006 to 2009 he sponsored and participated in the 7 Summits mountaineering project, and set various national and international records. In 2009 he sponsored the Special Olympic Winter Games by providing eighty waterproof jackets for Chinese Taipei Special Olympics. In 2009 Chung Shan Elementary School had the privilege of being nominated as candidate for Best Athlete Supporter Award, and was awarded by the Sports Administration the honorable approval of the gold certificate. Our school’s swimming team also benefitted from his sponsorship and produced impressive results in the past, and it is for these reasons that we wish to introduce and interview in detail this man who has helped Taiwan become so much more than it could have been to stand amongst the best in the global scene.