Doors to Diplomacy Participants

Chingshin Elementary & Middle School (2011 CyberFair Project ID 6743)
Taiwan, Taipei
Official Status: Final Project: Ready for Judging
Teacher:
Category: 3. Business and Community Organizations

We estimate 12 student(s) from 11 to 13 will work on this entry.

Description of Our Community: Our school is located in Wenshan District, Taipei (a district known for its prominent educational institutions). We are a private school, with students from everywhere. Only some students live in the neighborhood. We have a total of 36 classes and approximately 1,500 students. Due to the fact that our school is in the urban area, our students like to ride bicycles outdoor to not only take a deep breath but also exercise for health, so we decide to do the project about bicycles.

Project Description: We focus our study on GIANT Manufacturing Co., the leading bicycle manufacturer in Taiwan. GIANT is also one of the few famous Taiwanese brands in the world. In this CyberFair Project, we hope to guide children to learn more about the history of GIANT and the process of how it became a global brand name. It is one of the few success stories in Taiwan that OEM manufacturers transform themselves by developing own brands. We hope this research project can enable children to know the difficulties and importance of brand developments. We wish that they can, via interviews and questionnaire surveys, learn more about how GIANT reaches out to the world from Taiwan and how GIANT promotes its philosophy overseas. Meanwhile, we also want them to understand the efforts made by GIANT to promote energy efficiency and environmental protection.

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