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Hsin Chia Elementary School (2007 CyberFair Project ID 4942)
Taiwan,
Houbi Township
Official Status:
Final Project: Ready for Judging
Teacher:
Category: 3. Business and Community Organizations
We estimate 7 student(s) from 12 to 12 will work on this entry.
Description of Our Community: Houbi Township is commonly known as owl-bi-liaow. Situated in the northern end of Tainan County, the northern and western sides are bordered by Pachang Creek and Chiayi County. It is connected to Baihe Township in the east, Yenshui Township in the southwest, Dongshan Town in the southeas, and Hsinying City in the south. In terms of natural terrain form, it is elevated in the northeastern part and is tilted toward the west. However, the relative height is not significant, and the land form is rather flat. The territory is mostly Chianan Plain in attribute. Rice crops are the main industrial yields in Houbi Township with the highest rice production in Tainan County. It is the nation’s most important rice production site. Houbi Township is situated at about the same altitude as Taitung Chih Shang. The climate is ideal for rice cultivation and the soil found within the region is highly fertile. With irrigation from Chia-Nan Irrigation River, the rice quality produced is quite good within the region. However, over the past few decades, most Houbi Rice is sold to rice vendors which are in turn sold as famous rice brands such as Shi-Luo Juo-Sui Rice or Taitung Chih Shang Rice. It is for this reason; Houbi Rice is unknown to the public. In view of the importance of brand marketing and sales, the Farmers’ Associations and Rice Factories have created their own brands.
Project Description: Lian-Fa Rice Milling Factory was established in 1956. Since 1977, it had been Grain Bureau appointed public grain warehouse and white rice export processing factory. It received CAS Premium Rice Milling Factory Certification. The founder, Chen Shui-Sheng is now over 70 years of age, but he continues to support innovation and change. In 2004, rice production and sales zone was setup in conjunction with the governmental policy of “A Healthy Taiwan.” Farmers created original brand “Shang Shui Rice” and occupied the small rice package market by resorting to high quality. The founder was not contented with his original brand creation; instead, he actively sought international Taiwan rice marketing and sales. In 2005, Witnessed by bureau head Huang Yu-Tsai of Agriculture and Food Agency, Council of Agriculture, Executive Yuan and Interchange Association, Japan (IAJ) director Tomobe Hakuryo, production and sales collaboration was signed with Nakashimamio Shoutenn.“Dream Beauty” Japanese rice was planted in Houbi Township, Taiwan. In 2006, it was sold in Japan in the name of “Taiwan Rice.” As compared to “Fu Li Rice” (Fu Li Town) sold in Japan, “Dream Beauty” was higher in price and the rice bag is labeled “Taiwan Rice” to make the name well known to the public. Our topic is based on milled rice. First, the features of Houbi Township as a rice town are first introduced. Then, rice milling industry developments are then described from historical perspective so as to allow the public to understand the innovative business operation of this traditional line of work. Finally, “Dream Beauty” Rice is introduced including features, production and sales to make Dream Beauty well known to the public.