|  |  | 1. Define your Audience and PurposeSomewhere near the beginning of your Web project you should clearly  
       State your project goals and
      objectives
  Identify your target audience
 This will help your visitors decide if they want to spend time looking
    through your project, and it will also help them to properly evaluate and appreciate what
    you are trying to accomplish.  What do you want to accomplish?Your first decision is to determine your specific project
goals.
 Your project design will look quite different depending on the goals. A
common mistake is trying to cover too many things, whereas the best projects focus on one
or two specific areas. There are many goals from which to choose: Identify the Learning ObjectivesIn the rush to "do" the latest hot technology,
it's easy to gloss over the required curriculum. Be sure that you and your students know
the learning objectives that your project must support.
 
  What required coursework will this project teach or supplement?
Where does the project fit into your curriculum guidelines?
Is the project aligned with your required curriculum framework and
    requirements? Standards & Frameworks 
  Putnam
  Valley Central Schools  in New York has assembled an impressive annotated
  list of Internet sites with K-12 educational standards and curriculum frameworks
  documents. 
 Every project should be presented in some fashion to an audience. In
    fact, an interested, attentive audience is the cornerstone of any
    good writing The vast communication ability of the Internet and Web can tumble down your classroom
walls and present an infinite number of different audiences to your students. Furthermore, this audience is interactive: they can become project
allies and collaborators and dramatically change the learning experience. Therefore, if you intend to incorporate Networked projects or publish
your project on the Web, you need to think about your audience. Some eighty million people currently have access to the World Wide Web.
However, do not seek to address these undefined millions: a
hallmark of all good writing is to identify and address a specific audience. And
this need not be a huge audience... it simply has to be the right audience. 
  
    |  Your audience does not need to be huge...
    it simply has to be right! 
 |  | As an example, the third graders who manage
    Hollister School's Weather
    Watch Project have received only a few messages about their project, but
    those messages were from residents of their community who complimented them on their
    accurate weather reporting service. According to teacher D.J. Perry, these few honest
    comments from people in their hometown have made this project authentic, real, and
    meaningful to the participating students. |  Identify Your Audience
  
    | 
      other students in your school 
 
      parents of your students 
adults in your local community 
other students in your community or around the world 
potential visitors (tourists) to your school or community 
people who are interested in the subject of your project (i.e., a
        "scholarly" or "hobbyist" audience) 
Internet community 
general audience 
   |  |  Knowing your audience will help you to select
    appropriate information, vocabulary, and reporting style.  Contact some members of your audience and ask for their advice in
    your planning. As your project takes shape, ask them to review and provide feedback on the
    results. This ongoing dialog will help your students to keep their task and purpose in
    mind during the project, and give them helpful feedback for improving their work. 
 |  |