How to Contact the Media
The media is very interested in
What are the daily newspapers in your
area? community (weekly) newspapers in your area? local television? radio stations? Call
them and ask for the
names of the reporters who are responsible for the local school, education
or technology stories. Using the enclosed press release template, simply fill in the
blanks pertaining to your school's project and send a copy of your press release addressed
specifically to these reporters. Be sure to also send a press release to the attention of
the newspaper editor or television station news director or assignment editor.
- Identify any pieces of information or
human interest items about you, your students or your Doors to Diplomacy project which can be sent
in a letter or fax to the lifestyle or technology section editors of your local paper. Try
to think of items that will be of interest to most of the readers. For example, did your
students discover anything new and noteworthy about the community aspect that you
highlighted in your project?
- Check out your community newspaper's
Opinions/Editorial section, or "Op/Ed" page. Who are the local columnists (not
the nationally-syndicated ones from elsewhere) and what are the subjects of their columns?
Do they write about the community, business, politics, technology? Is there an angle to
your Doors to Diplomacy project which would provide interesting material for any of their columns?
- If your local newspaper is unwilling to
cover this announcement as a news story or Op/Ed piece, consider writing and submitting
your own Op/Ed column or a "letter to the editor" congratulating your school and
your students on participating in this cyber learning program.
- What are the local television stations?
Target the state assignment editor or the producer of your local morning news show,
evening news show, news magazine about doing an in-depth piece on your students and how
Doors to Diplomacy provides a positive learning experience on the Internet for them.
- In many communities, there's a local cable
television station that gives time to schools to provide information or activities. Have
someone videotape your students performing a demonstration of how they created their page
and submit it.
- Are there local radio talk shows in your
city or town? Talk with the show's producer to get him or her interested interviewing you
or one of your students who participated in researching or building your
to Diplomacy project.
- Have your kids take the show on the road
by visiting a local Senior Citizens center to show them the Internet and your community
page. Alert the media in advance by sending them a Press Advisory.
- Talk to the editor of your school's paper
about doing a story.
- Contact your school district's Public
Relations or community affairs representative. If there is a district newsletter that goes
to parents and community members, suggest that an article be included about your
to Diplomacy project.
- Talk to your school's PTA newsletter
editor about writing a story.
When you call a newspaper or television station, have contact names, phone numbers and
interesting stories on hand. You may want to pre-select a couple of students who would
feel comfortable talking to a reporter.